Don’t Spam: We hate Spammers

Spam has always been a hot topic in the internet marketing community for various reasons. Those in favor of spam link it to the flourishing sales that they get using spam and for the ease of operations in their business. Those who are against spam don’t like it because of the ethical issues associated with spam. In case of spam, we as an organization choose to be on the right side. In true words, we hate SPAM. We strive to be the best in our field using ethical ways of marketing products online and we don’t want to take shortcuts to reach our goals. Before we go on to tell you what we do to spammers in our network, we would like to tell you what qualifies as a spam and why is spam so bad.

When we flood the internet with the same message, to people who are unwilling to receive it, it qualifies as a spam. Spam is the most preferred source of quasi-legal commercial advertising which leads to legal issues later on. Spamming for legal and ethical products invariably leads to a bad image perception for those products too. The cost of spam for a sender is too little but for the organization it may have greater repercussions. The organization may face to lose its good reputation because of the childish acts of spammers.

Spammers sending the spam have a false hypothesis for doing this. They assume that the spam sent by them will give them more visibility. In reality, spam actually is overlooked by the recipient because in most cases it lands in the spam folders of the recipients who just ignore the message. The spam filters that most of the email applications use have the ability to distinguish between genuine and spam mails. With the recent developments in the anti spamming fraternity and the introduction of guidelines like CANSPAM, spamming has stopped giving the kind of results it used to earlier.

With the legal community becoming more aware of spam and its impact on the users, it has become difficult to get away after sending spam. Eventually the spammer who gets caught ends up paying more money in litigation and legal cases than he makes through his spam campaigns. So it’s useless apart from being ethical to promote spam.

We as an organization hate spam and spammers. We go the any extent to block the activities of spammers. To start with, the offending spam (email) is collected and forwarded to the ISP of the originating mail server leading to termination of the spammers account.

The spam control mechanism doesn’t stop there. Depending on the extent of damage or potential damage that the spam can do to the reputation of the organization, we take legal steps as well. We have a well equipped legal team to do that.

We warn the casual spammers once but if its an intentional spamming we ensure that life becomes hell for them.

So the action may not be just limited to getting the spammers account banned/ terminated. It can also include a suit against the spammers with co-ordination of the local authorities/ local body involved in fighting spam.